Founders

The minds behind Vexa Labs.

Three founders from two companies — bringing together marketing, business and engineering experience to build something bigger together.

Home / Founders

PD Digital Das

01 / FOUNDER

Pratishek Das

Founder, Digital Das · Leads business & strategy

Pratishek Das is the founder of Digital Das, a Lucknow-based digital-marketing agency known for helping local and growing brands build their online presence — from performance marketing and social media to sales strategy and business consulting.

Through his content on business strategy and entrepreneurship, he has shared practical growth advice with founders and business owners. At Vexa Labs he primarily leads the overall business and strategic direction — markets, partnerships and how the Vexa brands grow.

"Great products don't sell themselves. Our job is to build what businesses need — and make sure they find it."

Business strategyGrowth & partnershipsSalesBrand building

AS Digital Das

02 / FOUNDER

Anshuman Srivastava

Co-Founder, Digital Das · Operations & commercial strategy

Anshuman Srivastava is the co-founder of Digital Das. He brings deep experience in marketing, brand positioning and commercial strategy to the partnership.

At Vexa Labs he jointly oversees business operations, commercial strategy and execution — making sure the company runs smoothly, customers are served well and plans turn into results.

"Strategy is only as good as its execution. We focus on doing the basics brilliantly, every single day."

OperationsCommercial strategyMarketingExecution

N 2nd Code

03 / FOUNDER

Nityanand

Founder, 2nd Code · Technology & product

Nityanand is the founder of 2nd Code, a founder-led digital growth studio in Lucknow that builds custom websites, web applications, CRMs, e-commerce platforms and mobile apps for businesses across real estate, retail, jewellery, travel, healthcare and more.

He is the engineer behind Vexa Flow and Vexa CRM. At Vexa Labs he leads technology — product architecture, development, security and the platform that every Vexa brand is built on.

"The best software disappears into the work. You stop thinking about the tool and just get things done."

Product architectureSaaS engineeringWeb & mobileSecurity

Leadership model

How the founders work together.

Business & strategy

Led by Pratishek Das — overall direction, markets, partnerships and growth of the Vexa brands.

Operations & commercial

Jointly overseen by Anshuman Srivastava — operations, commercial strategy, sales and execution.

Technology & product

Led by Nityanand — product architecture, engineering, security and the Vexa platform.

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Every demo and project discussion at Vexa Labs is handled by the founding team.

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